Release time: 2022-06-21
On May 28 and 29, 2022, the National Finals of the 2022 National University Business Elite Challenge Brand Planning Competition and the (Singapore) Global Brand Planning Competition in China were successfully held online by the Commercial Sub-council of the China Council for the Promotion of International Trade. The competition is a national first-level discipline competition for college students, and it is also a Class A discipline competition recognized by our university.
Three teams, guided by teachers Sun Xiaoran and Wang Nan from the Business Administration Department of Business School, teachers Zhang Jingyun and Wang Yong from the Marketing Department, and teachers Zhu Zhenrong and Wang Qian from the International Economics and Trade Department of the School of Economics, won two first prizes and one third prize in the Brand Planning Competition of the 2022 China University Business Elite Challenge.The team “Reviving Hanfu is the first step taken, bringing Chinese culture to global attention——the tree with branches brand panning”was among the Top 33 and won the finalist award of the Global Brand Planning Competition (Singapore), and obtained the qualification of the global brand Planning Competition, creating the highest record in the history of our school's participation in the competition. The winners are as follows:
Title of works |
Students |
Instructors |
Prizes |
Reviving Hanfu is the first step taken, bringing Chinese culture to global attention——The Tree with Branches brand panning |
Yin Yutong（Logistics192） Yuan Chuning（HRM19） Yang Xiaoman（Logistics 191） Jiao Yuanzhe（Finance 192） |
Sun Xiaoran Wang Nan |
The first prize、（Singapore) Global Brand Planning Competition Finalist Award |
Purple Mansion on Earth, Gentle Light Fade Away brand planning |
Liu Yanshan（FM 201） Wang Yutong（Foreign Trade19） Zhang Shilong（BA English19） Guan Mengwen（Economics191） |
Zhu Zhenrong Wang Xi |
The First Prize |
Chinese Caorun brand planning |
Ma Jianing（Marketing19） Yang Ruobing（Marketing19） Wang Jiarui（Marketing19） Liu Xinyi（Marketing19） Liang Shiyue（Marketing19） |
Zhang Jingyun Wang Yong |
The Third Prize |
Winning this competition reflected the teacher and students' co-creation and the combination of learning and competitionand also highlighted the breakthrough in the practical teaching achievements of the school.